In 2023, fashion design students from the University of Salford embarked on an innovative project in collaboration with The GEORGE BEST LEGACY Company. This unique opportunity allowed students to design a capsule collection that embodies the authentic spirit of the Best brand.
The brief emphasized flexibility whilst providing critical input on design finalisation and ensuring the integrity of the brand.
Key aspects of the project include:
Capsule Range Design & Style Guide Direction: Aiming for Spring 2024 availability, with designs finalised by mid-October.
Sustainable Manufacturing: Targeting manufacturers in Europe or the Far East that meet high environmental and quality standards.
Future Planning: Immediate focus on AW24 collection post-Spring 2024 launch.
This collaboration not only highlights the importance of maintaining design integrity but also prepares students for real-world challenges in the fashion industry. Stay tuned for more updates on this exciting journey!
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